They just did it.
Nike, shortly after pledging its loyalty to accused child abuser Adrian Peterson, announced Wednesday that it was suspending its endorsement deal with the one-time NFL MVP.
The Minnesota Vikings star’s association with the multibillion global sporting goods business dates back years.
“Nike in no way condones child abuse or domestic violence of any kind and we have shared our concerns with the NFL,” read the terse emailed statement. “We have suspended our contract with Adrian Peterson.”
Only hours earlier, Nike offered its support of the superstar while promising to monitor the allegations against Peterson.
It was unclear what caused the sneaker manufacturer to kick Peterson to the curb.
The 29-year-old star is currently on the exempt-commissioner’s permission list, forcing his absence from the team while he deals with charges of beating his 4-year-old son.
The Vikings announced that move in the middle of night after absorbing massive criticism for their decision to let Peterson — after missing a 30-7 loss to New England — suit up this Sunday.
He will now sit out for the foreseeable future.
“After further reflection we have concluded that this resolution is the best for the Vikings and for Adrian,” said team owners Zygi and Mark Wilf.
The two later apologized at a Wednesday news conference when the owners insisted the most important thing was getting it right — even if it happened late.