Thursday night was the night built for black consumers, who watch more TV than anyone else in the country. It was the night of the premier of the shows “Scandal” and “How to get away with murder,” both connected to superstar TV writer, Shonda Rhimes.
The shows were big on Twitter and Facebook and everyone seemed to have good things to say. Many media outlets also live-tweeted the television events as well. People Magazine, however, had a huge FAIL in how it handled the marquee television productions with a series of tweets that are being described by some as racially-offensive.
Bloggers at TheRoot payed close attention to the tweets, which consisted of the following:
“Olivia’s back to straight hair so you KNOW she means business. #Scandal”
— People magazine (@peoplemag) September 26, 2014
The tweeter on the People Magazine account also reminded the world that Viola Davis once played a maid on “The Help.” She was criticized for this role for the promotion of African American stereotypes. Also, one has to be concerned about a magazine that believes that a black woman can only be serious and mean business if she’s got straight hair. Maybe they should have just left that one alone.
In case you want to accept an apology coming from a magazine that was recently sued for racial discrimination, here you go. But maybe it sounds like People Magazine needs a diversity change
“Apologies for the earlier tweet. We love HTGAWM & The Help, where that quote was from. But it was stupid & insensitive. Won’t happen again.”