Finally, more corporations are using plus‐sized models as their spokespersons and brand ambassadors, and not just for weight loss products!
Hairnamics Hair Vitamins just announced that it is launching a national campaign with plus model, Myka Drake (pictured), who is a true plus size, 14/16, representing the real size range of America’s growing plus community.
We thought we started to see the tides change over a decade ago, when Lane Bryant launched Cacique, their women’s lingerie line, with Queen Latifah. Yet it seems we’ve gone backwards again, as we just witnessed the backlash from the plus community, when Calvin Klein announced it was using a plus model for its new campaign. Yet the model Myla Dalbesio, is actually just a sized-10. And everyone knows size 10, is far from the “real life” perspective of what the plus community considers, “plus”.
So seeing Hairnamics Hair Vitamins, a new nutritional supplement for hair, taking the hair vitamin industry by storm with its unique formula, and the only hair vitamin with iron, embrace the plus community, it is both refreshing and promising. It seems that some brands like Hairnamics, actually “get it”.
Beauty is beauty, and a plus model can reflect that, and at the same time, truly represent the sizes that we really see in the plus-size community today.
Hairnamics marketing director, Kim Kearney says, “As a plus-sized woman myself, I am well aware that plus-sized women represent millions of dollars in buying power. We are progressive, independent, influential women in our communities, and around the world. And it is time that all brands, appreciate and respect that. At Hairnamics, we do! We see plus-sized women as simply another demographic of beautiful women, who care about their appearance, and having longer, thicker, healthier hair is part of that.